The White House Gallery
Monday, 03 July 2017 12:22

Blue Chip Art

As you may already know, The White House Gallery specialises in 20th century art – both local and international; spanning editions, drawings, paintings and sculptures. Our featured global artists include Marc Chagall, Pablo Picasso, Joan Miro, Henry Moore, Henri Matisse, Jim Dine, David Hockney, Roy Lichtenstein and Andy Warhol, while artists of local heritage include Deborah Bell, William Kentridge, Norman Catherine, Robert Hodgins, Walter Battiss, Sam Nhlengethwa, and others.

At The White House Gallery we encourage collectors to buy artworks that they appreciate for aesthetic reasons. However, in the current art market, we also believe that carefully acquired ‘blue-chip’ art can serve as a safe haven for collectors’ capital. It is beneficial to be aware, in this regard, that the key aspect of a ‘blue-chip’ artwork or artist is not the opinion of the collector, a critic, or a fellow artist, but rather the demand for and resale value of the blue-chip piece in question.

Examining a blue chip

One of the founders of the distinctive Pop Art movement, Andy Warhol, has largely dominated 20th century art. He is most renowned for his portrayals of Marilyn Monroe and Elizabeth Taylor, his iconic Campbell’s soup cans, and his Coca-Cola bottles, and his work can be found in corporate and private collections worldwide. Warhol was one of the first contemporary artists to use extensive silk-screening; a medium he extended into a metaphor for contemporary society and its abundance, industrialisation, and the conflicting desire to be both innovative and uniform.